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The market is shifting toward more automated ad networks, allowing companies to scale at a lower cost. Mobile marketers are ready for automation when they know their scale and efficiencies will be supported by their technology providers. Mobile networks have understood the benefits of automation and many have adjusted or are adjusting their businesses accordingly.
Mobintouch website, one of the most valued social networks for mobile advertising professionals, has published recently its Top Mobile Ad Networks for Gaming. The list contains 30 mobile ad networks and among them Mobupps by Webmedia.
Mobupps will take part in White Nights Conference 2016 – Game developement and marketing conference, that will be held from 11-12 February 2016 in Helsinki, Finland.
Deloitte Global TMT Predictions for 2016, predicts that mobile devices will become the leading games platform by software revenue. The estimated revenues are expected to be $35 billion – 20% higer than 2015. According to the report of Deloitte Global, the average revenue per game is not going to change dramatically – but the revenue per mobile game is relatively low – only $40,000. Only about 200 mobile games companies will gross over $1 million in 2016, according to the estimates.
We all know that mobile advertising becomes popular and continue to gain popularity among advertisers and users. Therefore, 2015 is considered “The year of mobile advertising”, in which this advertising method recorded a significant leap. Altough the positive data, recent article published in MediaPost tells us that the conversions of mobile search advertising are still not high.
Ho do you do yout shopping? in stores or online? Recently we came across an interesting article, dealing with shopping habits, published in Forbes. The article has presented the practice of Webrooming – shopping online and then going to the physical store and buy.
In the field of mobile advertising, we all look for new trends and try to predict the future processes. Moreover we continue to stay updated with the recent predictions – one of these predictions was published in “Business2Community” website, and deals with the “Key Trends Which Are Transforming The Advertising Industry In 2016″.
Mobile Budgets and Programmatic Advertising – Trends for 2016