Facebook avoids Russia’s interference campaign!

Facebook founder Mark Zuckerberg has denied that untrue stories appearing on the social media site affected the results of the American presidential election in 2016. But conversations remained today that Russia’s meddling in the 2016 U.S. presidential campaign through a savvy combination of organic posts and targeted ad spending would be a great Facebook case study. Disputes about this topic are relevant today.

In February, U.S. special counsel Robert Mueller indicted 13 Russian nationals who used Facebook and Instagram to sway votes with social media disinformation campaigns, among other tactics.

Facebook did spend time before the election pitching that the company’s ads are effective — and perfect for elections. So for it to say they’re not effective is simply not an option.

The possibility of Russia’s interference in US elections stirred up the public and active disputes began.

In October reps specifically said policies were being updated to require documentation from anyone looking to run an election ad.

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Reps are being pretty tight-lipped about the election, pointing to the leadership at Facebook and the information that’s publicly disclosed”, — another agency buyer said.

 

The main message this person hears repeatedly: Things are going to be more secure, and ad monitoring is more important than ever to Facebook.

For example, Carolyn Everson, vp of global marketing solutions at Facebook, has for a while done internal “Weekly Top 3” posts and videos of what’s on her mind. A couple of weeks ago, she did one for clients, which include agencies and brands, talking about the election and specifically outlining the “integrity efforts” and other things Facebook is doing to make the platform safer for brands.

 

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