Facebook updated its Messenger platform that’s let people more easily interact with businesses and vice versa!

Facebook has just released a new version of Messenger v2.3 that’s supposed to make customer interactions easier and smoother.

Facebook Messenger

 

The main changes:

1) Greeting text and color — businesses could change it to match the brand;
2) Notifications — to tell customers when a business responds to a chat;
3) New reply tools — that is automatic form for filling information for customers to speed up responses;
4) New metrics — the total number of open conversations between a Page and customers in messenger, and the number of conversations initiated by people who hadn’t previously interacted with the Page.

This signals that platforms and marketers need to focus more heavily on text-based customer support features to meet consumer preferences and simplify the process of interaction with the client.

 

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