Mobile sales — the main engine of e-commerce companies, with successful applications

Online sales coming from mobile devices occupy two-thirds of this market and have conversion rates roughly 3x greater than on the mobile web.

 

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Black is desktop sales, orange is mobile web and yellow is app-based sales.

 

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However more than a quarter (26 percent) of all desktop transactions began from mobile click (according statistics of US).

Moreover, the user experience is better in apps, including the checkout process.

Criteo explains that this change of devices by the user may be due to the poor performance of the mobile application or mobile experience. But there’s also probably some “leakage” or lost sales as a result of that cross-device leap.

Therefore, it’s important for companies to take care of autonomous work between devices – to improve targeting and efficiency.

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