Top 11 iOS app analytics tools in 2017

It seems that there continues to be more and more mobile analytics tools every year and the same goes for 2017. And it’s hard to know which one to use for your iOS app. But realistically you’re going to use more than one analytics tool. Developers tend to use a variety of analytics tools to help them get a holistic view of their iOS app. Each tool will offer you a unique view of your app and how it’s performing.

We did an extensive research of the top iOS app analytics tools for 2017 used by iOS developers. We found these 11 to be the best.

Firebase (Google Analytics for Apps)
“App success made simple”
Price: Free/Paid
Platforms Supported: iOS and Android
Firebase is Google’s app suite for mobile developers. Not only can you access your mobile app analytics, but you’ll also be given the tools to develop your app on their platform. But at the heart of Firebase is the analytics solution which gives you one dashboard to view user behavior and cross-network campaign performance. You can also export raw data to BigQuery for custom querying.
Features:
Crash reporting
Deep linking performance
In-app purchase data
Attribution
Segments

Source: https://firebase.google.com/
Mixpanel
“Product analytics for product people”
Price: Free/Paid
Platforms Supported: iOS, Android, web, and mobile web
Mixpanel is a great all around analytics solution which helps companies with their web and mobile analytics. Their product analytics gives answers about how users engage with their products. Companies can get a better understanding of their user’s journeys and unlock more insights about everyone.
Features:
Engagement
Funnels
Retention
A/B Testing
People Analytics

Source: https://mixpanel.com/help/questions/articles/how-do-i-create-a-mixpanel-dashboard-that-shows-me-all-of-my-reports-side_by_side
Appsee
“Understand user experience. Optimize your app. Drive results.”
Price: 14-day free trial/Paid
Platforms Supported: iOS and Android
Appsee is a unique platform that not only provides you with your traditional, quantitative analytics, but also your qualitative analytics. They give you your visual data with touch heatmaps and user session recordings. This is an additional layer to your numerical data which helps answer the “why” behind the numbers.
Features:
Touch heatmaps
User Session Recordings
Crash Reporting
Action Cohorts
Retention Analytics

Source: https://www.appsee.com/
Apple App Analytics
“For the ultimate iOS developer”
Price: Free
Platforms Supported: tvOS and iOS
With App Analytics on iTunes Connect you can see all your iOS and tvOS data from user engagement to marketing campaigns. It’s included with the Apple Developer Program membership and does not require any technical implementation. This is, of course, a good platform for iOS developers, but it’s important to also consider other tools which can give you more data about your iOS app.
Features:
Web Traffic
App Store Impressions
App Store Product Page
Paying Users
Segment by Download Date

Source: https://developer.apple.com/app-store/app-analytics/
Flurry Analytics
“Flurry Grows with You”
Price: Free
Platforms Supported: iOS, Android, Windows Phone, BlackBerry, mobile/web
Flurry Analytics provides analytics for businesses to monitor user behavior across multiple mobile applications. You can view data from multiple apps to get a holistic view of performance and easily compare your iOS and Android versions.
Features:
Events
Funnels
Retention
Segments
User Acquisition Analytics

Source: https://developer.yahoo.com/analytics/
Amazon Mobile Analytics (AWS)
“Collect, View, and Export App Analytics”
Price: Free/Paid
Platforms: iOS, Android, Fire OS, and Unity
Amazon Mobile Analytics allows you to measure app usage and app revenue. You can also track key trends, user retention, and custom in-app behavior events. With Amazon Pinpoint you can use your analytics and run targeted campaigns to drive user engagement.
Features:
Sessions
Revenue
Retention
Custom Events
Active Users

Source: https://aws.amazon.com/mobileanalytics/
Localytics
“We help solve your biggest mobile challenges.”
Price: Free/Paid
Platforms Supported: iOS, Android, Windows Mobile, BlackBerry, and web
Localytics offers a variety of features from your traditional analytics to smart targeting and marketing automation. You can understand your users and their interactions with Localytics. You can also then take the right actions to drive targeted engagement across the user lifecycle.
Features:
Sessions and Events
Retention
Attribution
Uninstall Tracking
LTV

Source: https://www.localytics.com/features/analytics/
Countly
“360° web and mobile analytics”
Price: Free/Paid
Platforms Supported: iOS, Android, Windows Mobile, BlackBerry, and web
Countly provides the full analytics picture for web and mobile. You can see your customer journey on mobile and web. You can also see which users are affected by crashes and make changes when necessary. Another unique aspect of Countly is that it offers a real-time, open source mobile analytics application that you can host on your own servers.
Features:
Segmentation
Notifications
User Profiles
Engagement
Funnels

Source: https://count.ly/
Amplitude
“We help teams build better products”
Price: Free/Paid
Platforms Supported: iOS, Android, and web
Amplitude helps answer all user behavior questions. Their product analytics shows you who your users are and what they want. Amplitude shows you microscopic data so you can zoom in to any data point. You also have access to all your raw SQL data.
Features:
Events
User Activity
Funnels & Conversions
Retention
Pathfinder

Source: https://amplitude.com/compass
Facebook Analytics for Apps
“All your analytics on one place”
Price: Free
Platforms Supported: iOS, Android, web, and mobile web
Facebook shows you how users engage with your product across all devices and platforms. You can get a better understanding of your customers by comparing them to Facebook’s customer data with their demographics, retention, and conversion reports.
Features:
Retention
Funnels
Demographics
Segments
Best Customers

Source: https://developers.facebook.com/products/analytics
And last, but not least is:
Adobe Analytics
“Know why they come to your apps.”
Price: Enterprise clients only
Platforms Supported: iOS and Android
If you’ve got the money, then Adobe is your solution. Priced for Enterprise clients, Adobe is the creme -da- la creme of analytics. They’ve got a comprehensive suite that will provide you with real-time analytics and detailed segmentation across your channels.
Features:
Flow exploration
Fallout analysis
Custom histograms
Cohort analysis
Contribution analysis

Source: http://www.adobe.com/marketing-cloud/web-analytics.html
Well, there you go. If you’re looking for an analytics solution for iOS apps here’s the top 11 list for 2017. These tools will help bring your iOS app analytics to a whole new level. And it’s okay to pick a few because they will only help enrich your data. So consider getting a more traditional analytics like Firebase or Mixpanel as well as a qualitative platform such as Appsee. Then you’ll truly have a well-rounded view of your iOS analytics moving into 2017.

 

https://medium.com/@Appseecom/top-11-ios-app-analytics-in-2017-8cf64129855d#.jofghkghg

 

 

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