Users in-app spending in Q3 2019

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We would like to publish the next report about the most installed apps worldwide and in-app spending from users by the 2019 year.

Mobile users spent about $ 21.9 billion on apps on the App Store and Google Play in the third quarter of 2019, which is 22.9% more than the same period last year, according to the latest information from the source – Sensor Tower.

App Store users spent 22.3% from the total spending to $ 14.2 billion in the third quarter of 2019, and Google Play users spent 24% more on revenue ($ 7.7 billion).

In general, app store sales accounted for 65% of the total revenue of the two services, while Google accounted for 35%.

 

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But in the last quarter, Google Play released three times more new applications, and the initial installation in the App Store grew by 5.3% year on year.

The number of downloads increased by 9.7% to 29.6 billion in the third quarter of 2019.

In China, one of the dominant application download markets, download growth declined 6% due to licensing issues. Nevertheless, the country’s revenue growth rate remained high: 26.9% to $ 4.1 billion.

Tinder continues to take first place among non-gaming applications with revenue of $ 233 million, an increase of 7% compared to the same period last year. YouTube increased in-app advertising spending by 16% to $ 164 million.

When it comes to downloads, TikTok is still among the top three, breaking Facebook’s dominance. In the third quarter of 2019, the application was downloaded 177 million times, and now it takes second place among the most downloaded applications for the quarter just below WhatsApp.

Revenues from mobile games grew by 20% to $ 16.3 billion, with games accounting for 74% of total spending on apps, compared with 76% in the 3rd quarter of 2018. App Store users spent more on games ($ 9.8 billion) than Google Play users ($ 5.4 billion).

Total downloads for both app stores increased by 17.6% from 9.5 billion in 2018 to 11.1 billion in the 3rd quarter of 2019.

 

Game downloads on Google Play increased to 78% from 76% year on year, while Apple dropped to 22%.

 

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Tencent’s best-selling gaming app was PUBG Mobile by Tencent, and Fun Race 3D from Good Job Games was the most popular download game.

 

Mobupps conducted our own research that shows to us some interesting results.

52% of respondents use iOs as their base mobile platform, 65% of users spend from 1 to 5 hours a day on mobile devices, 12% spend more than 5 hours a day, and 23% of respondents spend less than 1 hour a day, accordingly.

In terms of mobile spends 87% of users spend on mobile apps less than 100 dollars per month.

Data about app usage shows that more than half of them use mobile gaming daily. And most favorite games of interviewed users – Clash of clans (21%), PUBG (16%) and Angry birds (8%). Most used apps from non-gaming theme – Tinder, Instagram, and Telegram.

 

 

original source businessofapps.com

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