Kochava Announces Mobupps As Newest Authorized Agency Partner

On December 6, 2022, Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, announced Mobupps, a long-standing global ad tech champion leveraging machine learning optimization and best-in-class fraud prevention newest Authorized Agency Partner. For more details, you can read here. 

“We are excited to welcome Mobupps as the latest addition to the program,” said Arthur Novarina, Regional VP of Sales, EMEA at Kochava.  “With this latest partnership, we look forward to continuing our growth in the region as well as globally.”

We are a media buying powerhouse with direct access to 100+ major worldwide supply-side platforms (SSPs) and seamless integration to all major social, search, and programmatic platforms (Facebook, Tiktok, Google, etc.). Our company provides advertisers and publishers with accurately targeted users based on their KPIs/business models. Also, we provide the most efficient way to maximize monetization by using actionable data in real-time and end-user conversion results by attracting the best bids and monitoring with extreme accuracy. 

Mobupps is positioned as a one-stop-shop for both publishers and advertisers to find each other, find the right media and content, and enhance the efficiency of their advertising efforts. We compete with the best in our market as we aim to enable our clients to manage their campaigns fully while directing advertising efforts based on performance KPIs relevant to our clients.

“Our team is very enthusiastic about the partnership with Kochava,” said Bella Katsir, Mobupps COO. “We are very confident that this connection will create a much bigger scope of opportunities for all our partners worldwide.”

Benefits for clients

The Kochava Authorized Partner Program helps businesses improve their skills in maximizing the use of Kochava’s platform. As authorized partners, members must attend Kochava Discovery Sessions for in-depth training, which Mobupps has successfully completed. The focus of these sessions is the key marketing functions of the Kochava Marketers Operating System™ (m/OS), which is the foundation for marketing success across the largest enterprise brands in the world. By joining the ranks of Kochava Authorized Partners, agencies are equipped to leverage the Kochava platform to its maximum potential and competitively position themselves as the preferred choice for advertisers.

The full Authorized Agency Partner course catalog includes the following:

  • Measurement and Attribution (required) 
  • iOS 14 & SKAdNetwork
  • Fraud Prevention
  • User Engagement
  • Over-the-top (OTT) and Connected TV (CTV) Measurement
  • Identity Solutions
  • Subscription Management
  • MediaLift™ Services to Determine Incremental Lift
  • Links

Once agencies become Kochava Authorized Partners, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.

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