Mobupps Holiday Ad Guide

Remember when we just had Black Friday, and that was it? Not anymore! We open a season of holidays at this point, which becomes a massive roller coaster for any marketer till the end of the year. This is the time when brands compete like never before, trying to conquer the heart of a buyer. And the biggest weapon in this war is marketing and advertisement. Holidays are very different, and even dates may change every year. Mobupps team has to consider holidays worldwide on the daily basis. Some of the holidays should be planned as a huge budget blockbuster, while others are more sensitive and should be treated very carefully.

11 November – Single’s Day

Target audience: Online shoppers worldwide

The biggest e-commerce holiday, also known as 11.11 or Double 11. It generates more sales than Black Friday does in the United States. Every year, Alibaba breaks a new record, reaching $74.1 billion in 2020 despite the COVID-19 crisis. You really need to plan your campaigns and book your KOLs well in advance, otherwise, you risk not being able to make the most of this big event. Livestreaming is one of the best tools you could use for Single’s Day campaigns, on top of heavy discounts that is. Apart from boosting your sales number, 11.11 can also be amazing for your brand awareness in China.

Veterans Day, November 11

Target audience: USA

Veterans Day honors and gives thanks to all military personnel who have served the US. It’s a day to commemorate, not commercialize, so be mindful with your campaigns if you don’t want them to turn into a PR nightmare.

Remembrance Day, November 11

Target audience: Canadians, Australians, and British

Remembrance Day in Canada, Australia, and the UK commemorates people who gave their lives in armed conflicts during World War I. Weeks before this day, many people wear red poppies pinned to their clothing as a symbol of remembrance. Once again, be extra sensitive when creating campaigns on public holidays like this.

Thanksgiving, November 25

Target audience: USA

Celebrated nationally, Thanksgiving originated as a harvest festival when the first pilgrims shared their food with Native Americans. Today, families and friends get together for a meal to give thanks for what they have.

This day is a great time to stop for a moment and appreciate what you have. Many businesses use this day to thank their customers for their loyalty.

Black Friday, November 26

Target audience: Worldwide

Black Friday is a shopping day after Thanksgiving that is known for crazy deals and the crowds that go crazy for them.

As an e-commerce business owner, you can’t afford to miss Black Friday. The earlier you start preparing your Black Friday marketing campaigns, the better.

Hanukkah, November 28–December 6

Target audience: Israel and the Jewish community

Hanukkah, also known as the Festival of Lights, is celebrated by the Jewish community and lasts 8 days and nights.

If you decide to add Hanukkah to your marketing calendar, be aware that it’s not related to Christmas, and make sure you understand what this holiday means. Even though some families still exchange gifts, this time is more about spending quality time with your family. That said, you can use candles, decorations, and other cozy products in your promotions and campaigns.

Cyber Monday – November 29

Target audience: Tech lovers Worldwide

The Monday after Black Friday, known as Cyber Monday, is the biggest online spending holiday to date. In recent years, people have been shopping more on Cyber Monday and retailers offer even bigger discounts than on Black Friday.

12 December – Double 12

Target audience: Worldwide

Double 12 was founded by e-commerce giants JD and Taobao in response to Alibaba’s Double 11 and it is the last big e-commerce event of the year. Don’t underestimate it even if doesn’t seem like an attractive one, as it may bring a lot of new opportunities for your brand to attract new customers.

Green Monday, December 13

Target audience: USA

Green Monday is the second Monday in December and one of the busiest retail shopping days in the US. It’s the day when shoppers realize they only have around 10 shipping days left before Christmas. That sense of urgency translates into online sales, as consumers rush to complete their holiday shopping lists.

Christmas Eve and Day, December 24–25

Target audience: Countries where Christmas is a public holiday

These dates mark a religious and cultural holiday for billions of people around the world who celebrate the birth of Jesus Christ. Christmas may be becoming more commercial every year, yet it’s still a family holiday, so base your marketing efforts on heart-warming ideas and wishes.

New Year’s Eve, December 31

Target audience: Worldwide

The last day of the year is usually celebrated with social gatherings and watching fireworks. It’s also the time to show off your fanciest party outfit. Businesses send New Year’s wishes to their customers, reflect on the past year, or run special promotions, usually on products that can be used in the preparation of the event.

Full Recap of upcoming holidays

It’s hard to remember all of these, right, subscribe to Mobupps newsletter, and we’ll send you a Mobupps marketer’s holiday guide to add to your calendar and never miss a thing.

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